{"id":1096,"date":"2025-12-06T10:56:04","date_gmt":"2025-12-06T10:56:04","guid":{"rendered":"http:\/\/backcourtcollective.com\/about\/"},"modified":"2026-01-10T00:24:06","modified_gmt":"2026-01-10T00:24:06","slug":"about","status":"publish","type":"page","link":"https:\/\/backcourtcollective.com\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n
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Born from fan love<\/span>. Built for fan power<\/span>.<\/p>

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The sTORY behind Backcourt Collective<\/h1><\/div>\n<\/div>\n<\/div>\n\n\n\n
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A fan-first, community-first philosophy<\/strong><\/h2><\/div>\n\n\n\n
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Backcourt didn\u2019t begin as a brand \u2014 it began as a community with a shared vision of what women’s basketball could look and feel like in our city. From that community sprung a belief that labor done by fans, both creatively and in community, deserved real recognition and infrastructure. What started as community connection became a vision for a national collective powered by the people who love the game most.<\/p><\/div>\n\n\n\n

Fans are essential partners in shaping the culture and future of women\u2019s basketball. Everything we build exists to honor the people who sustain the game, strengthen the communities around it, and ensure its future reflects the fans who carried it here.
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Meet the people we serve<\/strong><\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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1<\/h6><\/div>\n<\/div>\n\n\n\n

WE HONOR<\/h3><\/div>\n<\/div>\n\n\n\n

We honor the fans, creatives, and organizers who built women\u2019s basketball culture long before it was visible or profitable.
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2<\/h6><\/div>\n<\/div>\n\n\n\n

WE CREATE<\/h3><\/div>\n<\/div>\n\n\n\n

We create spaces, stories, and systems that reflect the real culture of the W \u2014 not corporate narratives or trends.
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3<\/h6><\/div>\n<\/div>\n\n\n\n

WE CONNECT<\/h3><\/div>\n<\/div>\n\n\n\n

We connect communities across cities, identities, and mediums to build a national collective powered by the people who love the game.
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4<\/h6><\/div>\n<\/div>\n\n\n\n

WE PROTECT<\/h3><\/div>\n<\/div>\n\n\n\n

We protect the integrity of women\u2019s basketball by centering authenticity, access, inclusion, and the lived experience of fans.
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5<\/h6><\/div>\n<\/div>\n\n\n\n

WE GROW<\/h3><\/div>\n<\/div>\n\n\n\n

We help the game grow with its people \u2014 not away from them \u2014 by turning grassroots energy into lasting infrastructure.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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meet our founder<\/h2><\/div>\n\n\n\n

Hi, I’m Sandra and I’ve loved this game for a long time.<\/p>\n\n\n\n

I played it against my brother in our driveway as a child. I led my team to a championship as starting point guard in fifth grade (shoutout All-Stars!) I was also a cheerleader for 6 years, hands on my hips, watching the game from the sidelines. Even as a college student, shooting hoops was one of my favorite ways to destress.<\/p>\n\n\n\n

Women\u2019s basketball was the first space in sports where I saw people who looked like me \u2013 Black women, women of color, queer women \u2013  leading and winning. As the game has grown, I have felt both pride and tension \u2014 excitement for what\u2019s possible, and concern for what could be lost.<\/p>\n\n\n\n

Backcourt Collective’s evolution from a watch party community to a national collective was as an act of care — a way to honor the people who built this culture, protect what makes it special, and create space for fans to shape what comes next.

Because those who built the culture deserve to shape its future.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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frequently asked questions<\/h2><\/div>\n\n\n\n
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What is Backcourt Collective?<\/strong><\/div><\/summary>
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Backcourt is a national fan-led collective that supports the people shaping women\u2019s basketball culture: fans, creatives, and organizers. We build community, creative infrastructure, and fan-centered partnerships that help the game grow with its people.
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Who is Backcourt for?<\/strong><\/strong><\/div><\/summary>
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Backcourt is for anyone who contributes to women\u2019s basketball culture: fans who show up, creatives who tell the story, and organizers who build community. You don\u2019t need experience \u2014 only a connection to the game and its people.
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\u00a0Is Backcourt a media brand or fan group?<\/strong><\/strong><\/strong><\/div><\/summary>
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Neither. Backcourt is a cultural collective. We don\u2019t report on games or speak for<\/em> fans, we build with them. Our work centers community-powered storytelling, organizing, and long-term culture building.
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How can I get involved?<\/strong><\/strong><\/strong><\/strong><\/div><\/summary>
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The easiest way to join the collective is through our newsletter,The Backcourt Report<\/a><\/strong>. If you create or organize within women\u2019s basketball, you can also join one of our sub-collectives: The Coop<\/a><\/strong> (for creatives) or The Loop<\/a><\/strong> (for organizers).<\/p>\n<\/div><\/details>\n\n\n\n

Does Backcourt partner with teams, brands, or organizations?<\/strong><\/strong><\/strong><\/strong><\/strong><\/div><\/summary>
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Yes \u2014 selectively. We work with partners who want to engage with fans authentically and support the culture in meaningful, non-extractive ways.
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Be part of the collective shaping women\u2019s basketball culture<\/h2><\/div>\n<\/div>\n\n\n\n
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The Coop and The Loop exist to support both forms of fan power, giving each community the tools, visibility, and collective momentum to grow.<\/p><\/div><\/div>\n\n\n\n

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Join a Sub-Collective \u2192<\/strong><\/strong><\/strong><\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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Are you a team, brand, or organization? We help you engage authentically with the fan communities that sustain women\u2019s basketball.
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By signing up, you agree to the Privacy Policy<\/a> and to getting communications from Backcourt Collective.<\/p><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Born from fan love. Built for fan power. The sTORY behind Backcourt Collective A fan-first, community-first philosophy Backcourt didn\u2019t begin as a brand \u2014 it began as a community with a shared vision of what women’s basketball could look and feel like in our city. From that community sprung a belief that labor done by 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